SUP Lady Bird Lake: Stand Up Paddle Austin - RunTex - SUP Town Lake - SUP Jam

Stand Up Paddle Austin!

"SUP" is an acronym for "Stand Up Paddle". ATX is short for Austin Texas. SUP ATX is an Austin, Texas based company that has quickly become the #1 stand up paddle board maker in the world. The SUP ATX mission is simple; to spread the sport of stand up paddle surfing from oceans to lakes and rivers across the United States and around the world starting in Austin Texas. While the mission is simple, that task is enormous. With Austin as its headquarters, SUP ATX is determined to plant SUP permanently in Austin Texas, and to establish Austin as the SUP Capital of the World. As part of this task, SUP ATX has taken great measures to enable anyone who is interested in trying stand up paddling to have the opportunity to do so as easily as possible. SUP ATX holds many free weekly SUP clinics and lessons on lakes all over the Austin area including Lady Bird Lake, Lake Austin and Lake Travis. The free lessons/clinics are offered on the weekends, weekdays and even early evenings. SUP ATX has also revolutionized the surfing industry by manufacturing top quality EPS/Epoxy construction stand up paddle boards and carbon fiber paddles, and, via economies of scale combined with broadening the global market for stand up paddle equipment, are able to sell this equipment for less than half the price of comparable equipment on the market. Stand Up Paddle Austin! SUP ATX is here, making it easy to stand up paddle, buy stand up paddle equipment and live the stand up paddling lifestyle, not just in Austin, Texas, but around the world!

Stand Up Paddle Austin is more than a phrase. Its a way of life. A grass roots movement. A new way to experience lakes and rivers.

SUP Lady Bird Lake: Stand Up Paddle Austin - RunTex - SUP Town Lake - SUP Jam